ペルソナが効果を発揮するとき

UIEのブログのJard Spoolの書き込みより。

• Brain Sparks Blog: When Should You Use Personas?

  1. The design team is an actual team, with more than a single individual working the entire process from ideation through implementation (and beyond).
  2. The team members are different from their users (which is most of the time).
  3. The team members do not have constant interaction directly with the users, particularly getting feedback on how the relevant artifacts are used.
  4. Different users will interact with the artifacts differently because they have different intentions, context, knowledge, skills, or experience.

ふむふむ。