Re: Avenue A/Razorfish Adds Japanese Outpost

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  • The alliance gives Avenue A/Razorfish a quick entry into Japan, the second-largest Internet market in the world behind the United States. AQuantive has moved to expand Avenue A/Razorfish's international reach in the past year, acquiring agencies in the United Kingdom, Australia, Germany and Australia.

    Clark Kokich, worldwide president of Avenue A/Razorfish, said the agency had seen success in expanding business with clients from the U.S. to other markets it has added through international acquisitions in the past year.

    "You're going to see more global interactive pitches," he said. "This will strengthen our hand in participating in those pitches."

by nobsato | 2007-01-17 23:20 | News Clip

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