米フォレスター・リサーチによるdaarfの分析

このブログ同様(謎)、国内よりもむしろ海外からの注目度が高いdaarfについて、さっそく米フォレスター・リサーチ社が速報(Quick Take)としてレポート。
  • EXECUTIVE SUMMARY
    On January 16, 2007, Avenue A | Razorfish (AA|RF) and Digital Palette (a Dentsu Group company) announced a capital and business alliance in Japan, which launched on February 1, 2007 as Dentsu | Avenue A | Razorfish. Despite the unwieldy name, this alliance advances the US company's plans to offer global support to multinational clients and Dentsu's ambition to expand its business in the interactive consulting field. Dentsu | Avenue A | Razorfish will have a muscular presence in the market and both sides in the alliance stand to benefit from the exchange of technology. However, it will take time to achieve the cross-fertilization of knowledge and best practices required to produce an interactive consultancy which meets the expectations of multinational customers. Dentsu | Avenue A | Razorfish will grow revenue earlier from its media agency services rather than from a fee-based interactive consultancy business model which is less accepted in Japan

さてさて(謎)

ちなみに正式ロゴ(↓)。ちょっと違った、残念(w
a0006681_0352877.jpg


[PR]
by nobsato | 2007-02-13 00:31 | ExperienceDesign


<< Re: Travel firm... 本日のWBS >>