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Marissa Mayerのインタビュー記事

Marissa関係でもう一つ。昨日、終電で読んだMarissaのインタビュー記事。
Googleのシンプルで有名なトップページと検索結果画面についてのスパルタン(笑)哲学と彼女の持論。
One thing that I think about a lot are people that are new to the internet. A lot of times they subconsciously map the internet to physical idioms. For example, when you look at how you parse a webpage, chances are that there are some differences if there are links in the structure and so forth, but a lot of times it looks just like a page in a book or a page on a magazine, and when you put a box around something, it looks like a sidebar. The way people handle reading a page that has a sidebar on it is that they read the whole main page and then, at the end, if it's not too interesting, they stop and read the sidebar on that page.
のレイアウト的な構造設計の話とか
we are still seeing as many as 30% plus of our users at 800 by 600. My view is, we can view 1024 by 768 as ideal. The design has to look good on that resolution. It has to at least work and appear professional on 800 by 600. So all of us with our laptops, we're working with 1024 by 768 as our resolution, so we try to make sure the designs look really good on that. It's obvious that some of our engineers have bigger monitors and bigger resolutions than that, but we always are very conscious of 800 by 600.
みたいな画面解像度の考え方とか
I'm a huge fan of the Golden Ratio. We talk about it a lot in our design reviews, both implicitly and explicitly, even when it comes down to icons. We prefer that icons not be square, we prefer that they be more of the 1.7:1.
黄金率の話とか
My guess is that people who come to the portal are much more likely to look at ads. I like to think of them as users with ADHD. They're on the home page and they enjoy a home page that pulls their attention in a lot of different directions. They're willing to process a lot of information on the way to typing in their search, and as a result, that same mind that likes that, it may not even be a per user thing, it may be an of-the-moment thing, but a person that's in the mindset of enjoying that, on the home page, is also going to be much more likely to look around on the search results page. Their attention is going to be much more likely to be pulled in the direction of an ad, even if it's not particularly relevant, banner, brand, things like that.
みたいなポータル vs 検索機能の話しとか色々ふむふむと読みました。

いずれにしてもMarissaの答えよりもインタビュアーが日ごろやっているユーザビリティスタディや分析の方がよっぽど気になりました(w
by nobsato | 2007-03-18 04:42 | InfoArch


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