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Re: Microsoft Nabs aQuantive for $6 Billion in Cash 【訂正】

うっひょーーーー!!
これまたびっくりなニュース!
  • AdAge.com: Microsoft Nabs aQuantive for $6 Billion in Cash
    NEW YORK (AdAge.com) -- Microsoft has acquired aQuantive in an all-cash deal worth $6 billion early this morning.

    Microsoft had earlier lost out on the bidding for DoubleClick to Google. AQuantive's assets include the Atlas ad server, the second largest of its type in the country and the only other ad server with an agency product that has scale.

    Avenue A/Razorfish
    AQuantive also includes creative and media services through its Avenue A/Razorfish division -- it recently broke into the top 10 marketing organizations, as recently ranked by Advertising Age, the first time a dedicated interactive organization had cracked the list.
最初に手を上げたくせに結局、GoogleにDoubleClickもって行かれたわけですが、(24/7 Realmediaは英WPPにもって行かれたばかり。)、MS打って出ましてね!
  • Yahoo! News: Microsoft to buy aQuantive for $6B
    REDMOND, Wash. - Microsoft Corp. said Friday it will buy online advertising firm aQuantive Inc. for about $6 billion in cash, paying a premium to catch up with major ad deals by its competitors over the last six weeks. Shares of aQuantive soared more than 77 percent.

    It is the largest acquisition in the software company's history, said Kevin Johnson, president of Microsoft's platforms and services division, in a conference call following the announcement.

    (省略)

    With about 2,600 employees, aQuantive will continue to operate from its Seattle headquarters as part of Microsoft's online services business. The company, which operates marketing services firm Avenue A/Razorfish, reported 2006 profit of $54 million on sales of $442.2 million.
ついに伝説のMicrosoft/Razorfish復活か!?(謎)

でMSのオンラインビジネスサービス部隊として動くってどういう意味なんでしょうか。少なくともAtlasはMSのものになるというのはどうも如何なものかと。
MSN adCenterとAtlasが連動するってなんかやな感じ。(まぁ、MSNのメディア価値は上がるでしょうが…)

さて、整理してみると、
  • 仏Publicis Groupe - 独Digitas
  • Yaoo! - Right media
  • Google - DoubleClick
  • Interpublic Group - Reprise Media
  • 英WPP - 24/7 Real Media
  • Microsoft - aQuantive
  • AOL - Third Screen Media, 独Adtech
とここにきて全世界でオンライン広告サービスの縮図がガタガタと変わり始めています。
残る巨人AOLはどうするんですかね?VauleClick?
それともやっぱこのまま消滅?(w


それよりもどうなる、出来立ての日本のレイザーフィッシュ!?

update 2007-05-21 04:07
AOLも先週から動きがあったんですね、知らんかった。ということでAOLの部分訂正。
とはいえ、AOLはこの先…(以下自粛)

update 2007-06-12 07:06
今更ですが、MSのプレスリリースのリンク追加。
aQuantiveの方のリリースがまだ出ませんね。いろいろあるようです(謎)
by nobsato | 2007-05-18 23:45 | News Clip


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