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セカンドライフ、日米の温度差

昨晩、WBSでやってた「ビジネス変える仮想空間」もそうですが、先日ようやっとセカンドライフの日本語が公開されたせいなのか、いよいよ盛り上がってきたようで、ポータルサイトもお目見えしたようです。で、海外の方に目を向けると、一時期我先にと参入していた大手企業が軒並み撤退を始めてます(w

タイムリー(?)にLA Timesにも記事が載ってます。
  • latimes.com: Virtual marketers have second thoughts about Second Life
    "There's not a compelling reason to stay," said Brian McGuinness, vice president of Aloft, a brand of Starwood Hotels & Resorts Worldwide Inc. that is closing its Second Life shop and donating its virtual land to the nonprofit social-networking group TakingITGlobal.

    (省略)

    But the sites of many of the companies remaining in Second Life are empty. During a recent in-world visit, Best Buy Co.'s Geek Squad Island was devoid of visitors and the virtual staff that was supposed to be online.

    The schedule of events on Sun Microsystems Inc.'s site was blank, and the green landscape of Dell Island was deserted. Signs posted on the window of the empty American Apparel store said it had closed up shop.

    (省略)

    Companies are following them. IBM Corp., which has an extensive presence in Second Life, is expanding into the other environments, including There, which features a digital version of the popular TV show "Laguna Beach," and Entropia Universe, which pits users against one another in a sci-fi civilization.
日本、大丈夫からぁ~?
by nobsato | 2007-07-17 21:34 | SNS


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