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[site] Intermec Inc.

う~ん、グローバルテイストがナイス!どうもこの手のデザインテイストが好きみたいです。<自分

手がけたのはInterwovenとAvenue A/Razorfish。

詳細は以下のプレスリリースに。
  • Intermec Powers New Online Marketing Strategy with Interwoven and Avenue A | Razorfish
    “Global brands need to employ leading technologies to get the right visitors to their site, while delivering the right content when they get there,” said Pradeep Ananthapadmanabhan, vice president, technology at Avenue A | Razorfish. “Companies like Intermec are leading the way by delivering Web experiences and content that customers have come to expect from industry leaders.”
    おっしゃる通り!

    で、詳細は
    Using Interwoven TeamSite and Interwoven OpenDeploy, Intermec ensures complete brand consistency worldwide. A master site containing 1,000 pages serves as the main Web presence for the U.S. market.
    USマーケット向けの1,000ページをマスターサイトとしてTeamSiteで管理。
    For other non-US Websites, this site is simply copied within Interwoven TeamSite and then tailored to fit local requirements.
    TeamSite内で複製管理されたものが各国要件にあわせて提供。
    Local Intermec marketing personnel manage their own promotions, while global content is managed centrally from the U.S. with regular Website updates scheduled through Interwoven OpenDeploy’s distribution engine.
    グローバルコンテンツやGSG(謎)はUSで中央管理され、各国で必要なローカルマーケティングは各国で勝手にやる、と。
    “With a single Interwoven platform, our marketing team can manage more than 90 percent of the changes to online content across our 15 global sites in eight languages,” said Fredrik Lindkvist, senior manager of global web marketing at Intermec.
    8言語15サイトにまたがって全体の90%以上の管理が1つの(中央管理型)CMSで運営きている、と。さすが米国式、ゴイス
    “We are transitioning from manual tools to intuitive solutions where even non-technical users can create, manage, and publish dynamic Web content every day.”
まさに理想、ステキ。

ってなんかこの話、どっかで聞いたことあるなぁ。
なんか先月もこんなリリースなかったっけか?>誰
by nobsato | 2007-08-01 04:27 | Web


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