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Sprint InstinctのUIデザインにiconmobileが参加

だったらしい、知らんかったw

ふとそういえばbAのドイツオフィスってどうなったんだっけ?ってことで提携先のiconmobileのサイトにアクセスしてみたら、トップにケーススタディで出てました。
  • iconmobile - Experience Mobility
    a0006681_2232353.jpg
    [...] The cutting-edge user interface was developed by Sprint with the participation of the iconmobile group. Both the sophisticated tactile concept and the quality of iconmobile´s graphics and sound provide an extraordinary user experience, particularly in combination with the groundbreaking functionality, premium hardware and Sprint´s EV-DO performance. iconmobile group created the visual, sonic and tactile design. In addition, iconmobile served as consultant in the general design process. [...]
へーへーへー。

個人的には電話機としてはiPhoneよりもぜんぜん使いやすいと思ってるんだけど、イマイチ話題にならないんだよなぁ、特に日本でw



以下記事の全文
Sprint Instinct
Nerva UI

Instinct offers consumers an industry-leading user experience by combining full touch screen functionality with fast speeds available on the national´s largest mobile broadband network. This revolutionary device speeds up the user experience like no other touch screen phone and brings the customer´s most-used applications and contacts within a single finger tap. Instinct, exclusively available from Sprint, has a high-tech look with large, vibrant touch screen featuring localized tactile feedback, called haptics, which allow the virtual QWERTY keypad and other operations to become a sensory experience.

The cutting-edge user interface was developed by Sprint with the participation of the iconmobile group. Both the sophisticated tactile concept and the quality of iconmobile´s graphics and sound provide an extraordinary user experience, particularly in combination with the groundbreaking functionality, premium hardware and Sprint´s EV-DO performance. iconmobile group created the visual, sonic and tactile design. In addition, iconmobile served as consultant in the general design process.

national´s largest mobile broadband network. This revolutionary device speeds up the user experience like no other touch screen phone and brings the customer´s most-used applications and contacts within a single finger tap. Instinct, exclusively available from Sprint, has a high-tech look with large, vibrant touch screen featuring localized tactile feedback, called haptics, which allow the virtual QWERTY keypad and other operations to become a sensory experience.
The cutting-edge user interface was developed by Sprint with the participation of the iconmobile group. Both the sophisticated tactile concept and the quality of iconmobile´s graphics and sound provide an extraordinary user experience, particularly in combination with the groundbreaking functionality, premium hardware and Sprint´s EV-DO performance. iconmobile group created the visual, sonic and tactile design. In addition, iconmobile served as consultant in the general design process.

Instinct was awarded Best in Show in the third annual Emerging Technology (E-Tech) Award competition during CTIA WIRELESS 2008 at the Las Vegas Convention Center. Instinct was named First Place in the Mobile CE Phones/Smartphone category by a panel of 31 judges who evaluated each entry on innovation, functionality, wow factor, importance of technology and ease of use and implementation. Instinct was also honored as Most Innovative Product at CTIA Wireless 2008 in the Best of CTIA Wireless 2008 competition judged by the Editors of LAPTOP, a leading mobile technology magazine.

Challenge
Design custom user interface in the same league as the iPhone, but leveraging Sprint’s strengths as their ultra-fast mobile network and unique brand values

Solution
Elegant user interface including rich transitions and sounds to provide a worldclass touchscreen user experience

Result
First true iPhone competitive user interface

by nobsato | 2008-11-02 02:40 | ExperienceDesign


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