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タグ:Forrester Research ( 2 ) タグの人気記事

Re: Microsoft Buys aQuantive: The Future Of Avenue A | Razorfish Is Unclear

米フォレスター・リサーチから面白そうなレポートが出てました。
  • Forrester Research: Microsoft Buys aQuantive: The Future Of Avenue A | Razorfish Is Unclear
    EXECUTIVE SUMMARY
    Microsoft's announced that it will acquire aQuantive, the parent company of Avenue A | Razorfish. It's clear that Microsoft wants the digital advertising tools and services of aQuantive's Atlas and DRIVEpm business units, but it's not clear that it wants the Web site design services that come as part of the deal. The likely result is that the Web site design part of the business will ultimately be spun off. Current clients of Avenue A | Razorfish should stay the course on work in progress but pay extra attention to training and documentation in case projects need to be passed off. Prospects should protect themselves by defining penalties for key staff members who leave a project and by breaking larger projects into smaller phases. What happens next? Recruiters will swoop in on Avenue A | Razorfish in the hopes of scooping up scarce talent, and suitors will surface in the hopes of acquiring a top-notch, newly spun-off firm.
4ページで$50と微妙な金額ですが誰か買ってくれないかしら?

#相変わらず失礼なこと(太字部分)書かれてますが、まぁ、それはそれで事実ですからね:)

日本ではi今やもうAvenue A/Razorfish自体がそんなに有名ではない(笑)のであれですが、海外のインタラクティブマーケット(Webデザイン界隈)では、絶対的なポジションがあるので、わりと海外での話題は、Avenue A/Razorfishどうなる?ってのが多いみたいです。
#AtlasがMSに移ってもそれはそれ(謎)って感じの受け方が多いみたいですね。日本語のページで追っているのは今のところAd Innovatorぐらい?
by nobsato | 2007-05-24 22:39 | News Clip

米フォレスター・リサーチによるdaarfの分析

このブログ同様(謎)、国内よりもむしろ海外からの注目度が高いdaarfについて、さっそく米フォレスター・リサーチ社が速報(Quick Take)としてレポート。
  • EXECUTIVE SUMMARY
    On January 16, 2007, Avenue A | Razorfish (AA|RF) and Digital Palette (a Dentsu Group company) announced a capital and business alliance in Japan, which launched on February 1, 2007 as Dentsu | Avenue A | Razorfish. Despite the unwieldy name, this alliance advances the US company's plans to offer global support to multinational clients and Dentsu's ambition to expand its business in the interactive consulting field. Dentsu | Avenue A | Razorfish will have a muscular presence in the market and both sides in the alliance stand to benefit from the exchange of technology. However, it will take time to achieve the cross-fertilization of knowledge and best practices required to produce an interactive consultancy which meets the expectations of multinational customers. Dentsu | Avenue A | Razorfish will grow revenue earlier from its media agency services rather than from a fee-based interactive consultancy business model which is less accepted in Japan

さてさて(謎)

ちなみに正式ロゴ(↓)。ちょっと違った、残念(w
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by nobsato | 2007-02-13 00:31 | ExperienceDesign